Allstate Insurance Company partner with CONCACAF
The Confederation of North, Central America and Caribbean Association Football (CONCACAF) Allstate Insurance Company today announced a multi-year partnership agreement making Allstate the Official Insurance Sponsor of CONCACAF.
Allstate has signed on as CONCACAF’s exclusive insurance partner for the next four years, for championships including the CONCACAF Gold Cup, the CONCACAF Cup, the CONCACAF Futsal Championship, the CONCACAF Beach Soccer Championship, and the full range of men’s and women’s CONCACAF championship and World Cup qualifying events at age levels from under-17 through full national teams.
The deal also covers CONCACAF club team championships played throughout the calendar year across the Confederation, including the flagship Scotiabank CONCACAF Champions League and the newly launched Scotiabank CONCACAF League.
“For years, Allstate has proved itself to be a committed partner in the development and growth of football across the U.S. and throughout the region,” said CONCACAF General Secretary Philippe Moggio. “As Allstate continues to raise the bar on engaging fans and communities by harnessing the growing influence and passion inherent in the game, we are pleased to expand our partnership with them across our championships.”
Allstate and CONCACAF will implement a multi-channel approach with brand integration across TV, digital, social media, public relations, in-stadium exposure and on-site activations at key events.
Allstate has been a longtime supporter of soccer, having sponsored the Mexican National Team (FMF) since 2007 and MLS since 2011. Additionally, over the last 10 years, Allstate has made giving back to the next generation of soccer fans and players a priority through various local community initiatives. In 2016, Allstate partnered with the U.S. Soccer Foundation’s Passback program to collect and redistribute thousands of pieces of soccer gear and equipment to young athletes in underserved communities throughout the country ahead of select MNT and MLS matches. In previous years, Allstate’s “Good Hands FC” and “Sorpresa” community events surprised local youth clubs with coaching clinics and equipment donations.
The agreement, facilitated by Soccer United Marketing (SUM), also includes a four-year renewal as the Official Home, Auto, Life and Retirement Insurance Partner of Major League Soccer (MLS) and the Federación Mexicana de Fútbol (FMF), via the annual Mexican National Team U.S. Tour.
“After more than a decade of supporting the soccer community, our passion for it has only grown and we’re excited to partner with these incredible organizations and their fans to engage with the Allstate brand,” said Pam Hollander, vice president of marketing for Allstate. “There are many reasons soccer aligns with the Allstate brand – it’s diverse, it’s communal, and we respect and share the passion that soccer fans have for the sport, and for their team.”
As the Official Insurance Sponsor of CONCACAF, the region’s governing body for football, Allstate receives category exclusivity for the next four years for all tournaments, including the confederation’s premier national team championship, the CONCACAF Gold Cup. The 14th edition of the CONCACAF Gold Cup will take place this summer from July 7-26 across 14 venues in 13 metropolitan areas across the U.S.
“Allstate has a long-standing connection to soccer in the U.S. and an impressive history of connecting the brand to the passion of the sport,” said Jennifer Cramer, Vice President of Soccer United Marketing, MLS’ commercial arm. “We believe that their partnership with the CONCACAF property will only enhance their property portfolio with Major League Soccer and the Mexican National Team developing an even deeper relationship with the fan. We are excited to grow the sport of soccer with them for many years to come.”
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