CALVIN KLEIN FALL 2016 GLOBAL CAMPAIGN
Calvin Klein his latest global campaign continues, has bring individuality, edge to the brand, as specially with crew of A-List.
Calvin Klein just released its Fall 2016 global campaign in full, the brand features a diverse lineup of celebrities including Kate Moss, Kacy Hill, Zoë Kravitz, Young Thug, James Rodriguez, and even creative director at large Grace Coddington to interpret the meaning of #MyCalvins.
Calvin’s theme is prevalent with each celebrity making their own by filling in the tagline #mycalvins.”
The entire ad gives off a nostalgic, home-video edgy, fresh side of the brand. Calvin Klein has made power moves this year to bring youth and originality to its line, tapping in to today’s young talent (how can we forget Kendall Jenner and Justin Bieber’s iconic ads?) to put the company in the spotlight for a younger generation.
The campaign makes it global is seamless incorporation of both social media and multimedia to emphasize the individuality and accessibility associated with #mycalvins.
Stunning photos of each celebrity, complementary the-scenes, its clear that tjis campaign defines what it means to wear CK clothes.
