HELIANA Cyprus fashion brand

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Meet the Eliana Matheou making for first time waves in the New York of a fashion scene with celeb artist and top notch photographer.

Fashion in New York is as diverse as the city itself, boasting an ever-expanding roster of designers who are pushing the envelope. So for this summer-BModelmag-fashion issue, we decided to focus on the creators who make us excited to go visiting places in NYC.

We take you behind of the awesome newcommer Cypriot fashion designer and her amazing haute couture line.

“HELIANA” Cypriot fashion brand, founded by Eliana Matheou. It was formed 2016 and developed on the concept of sensual femininity and modern graphic elegance. It focuses on craftmanship using high-quality fabrics, and treasures to detail, which embodies a luxury aesthetic and aspires to create a statement look evolving with the sense.

The name of the brand was inspired by the God Helios, He was the personification of the Sun, according to Greek mythology.

Her work approached in many chatity Fashion shows in Cyprus since her brand began in 2016. Eliana’s was to make upscale move to do photohoot in New York City, her trip she was with her sister and a close friend.

The Photoshoot take place at the Yoni Zion studio vs celeb artist TC Artist for makeup and wardrobe, with a commercial model Brittany Allyn.

Elliana’s vision was to explore her beautiful designs in most visited places of the New York City, such as Bryant Park and Time Square, and on top adjusted of real summer temperatures which hit 90 degrees a (32 degrees Celsius) on the day of the photoshoot.

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