SheBelieves campaign partnership with USWNT
The U.S. Women’s National Team will autograph and donate authentic jerseys from the SheBelieves Cup tournament for an online auction to benefit Girls Inc., a national organization that inspires all girls to be strong, smart, and bold through direct service and advocacy.
Conceived and developed by the U.S. Women’s National Team players, SheBelieves is a movement to inspire young girls and women and encourage them to accomplish their goals and dreams, athletic or otherwise. The campaign was originally launched in the run-up to the 2015 Women’s World Cup but has since evolved and grown into a special bond between the team and its fans, taking its powerful message of empowerment and that of believing in yourself into communities across the nation.
As one of the most popular women’s teams in the world, the U.S. Women’s National Soccer Team is the prime example that dreams are attainable if you set your mind to it and go after what you want. Through dedication, teamwork, perseverance and success, the players in the U.S. team inspire new generations of young girls and women to be better and strive for better; they inspire them to believe.
Fans can participate in the online auction for the jerseys at http://auction.ussoccer.com. The auction will run until the U.S. WNT game against Russia on Sunday, April 9, at 1 p.m. CT at BBVA Compass Stadium in Houston, Texas. U.S. Soccer is a 501(c)(3) nonprofit organization. Winning bids are a donation to U.S. Soccer, part of which is tax-deductible. Auction proceeds will be granted to Girls Inc. to support its mission. Fans can also support U.S. Soccer directly at any time by making a donation to the U.S. Soccer Development Fund. Click here to learn more or donate.
With the U.S. WNT players as the driving force of the SheBelieves campaign, the movement serves as an inspiration for young girls to feel empowered in any endeavor. The donation of the proceeds from the jerseys to benefit Girls Inc. further extends the movement into the community.
“We are excited to collaborate with the U.S. Women’s National Team to empower more girls to believe in themselves and set high expectations for their futures,” said Judy Vredenburgh, President and CEO of Girls Inc. “It takes all of us, working across public, private, and nonprofit sectors, to provide girls the resources and support to lead healthy lives and become role models in their communities.”
Girls Inc. is dedicated to empowering individual girls from underserved communities and improving the conditions in which all girls live. Through a network of 82 local organizations, Girls Inc. delivers out-of-school time programming that addresses all areas of a girl’s development: her physical health and self-perception, her education and career aspirations, and her life skills and independence. Girls Inc. also advocates for legislation and policies to advance the rights of girls, increase opportunities for all girls, and improve their chances to succeed.
The 2017 SheBelieves Cup took place from March 1-7 across three U.S. venues. The four-team tournament was played in a round-robin format, with France emerging victorious after finishing in last place in the 2016 inaugural edition of the tournament.
