Tommy Hilfiger and Gigi Hadid for “TommyNow”
Tommy Hilfiger and Gigi Hadid Announce The Location of Their Next Runway Show
The duo is joining forces again for the fourth consecutive season.
Gigi Hadid and Tommy Hilfiger have taken their ongoing design collaboration to New York, Los Angeles, and London so far. Next stop on the duo’s globe-trotting runway show? Milan.
The designer that announced his fourth consecutive collection with the supermodel will hit the runway at Milan Fashion Week on February 25th. The Spring 2018 see-now, buy-now collection will follow the duo’s most recent TommyNow show, which debuted at London Fashion Week back in September. Like last season’s presentation, the Milan show will include both menswear and womenswear, which will be available to shop straight from the runway.
“My vision for TOMMYNOW was to create a global platform that we could take on tour to bring our show experience to new audiences around the world,” Hilfiger said in a statement from the brand. “It’s about the fusion of fashion, entertainment and pop culture with experiences, performances and inspiring interactions that are designed around our consumers. As one of the fashion capitals of the world, Milan is the perfect place to celebrate our next TOMMYNOW show.”
A theme for next season’s collection has yet to be announced, but past collaborations have been over-the-top productions including the “Rock Circus” show in London, “TommyLand” in Los Angeles, and “Tommy Pier” in New York. No matter what the vibe for Spring 2018 is, you can expect another TommyxGigi extravaganza sure to take over your social media feeds.
What started out as a temporary design collaboration between Hadid and Hilfiger has flourished into an ongoing project that’s already spanned four back-to-back seasons due to its commercial success. It’s unclear whether the Spring 2018 show in Milan will be the final collaborative show between the designer and the model.
