Tommy Pier ready to wear
Tommy Hilfiger New York Fashion Week presentation will be fun, according to sources that the designer will present his collection at “Tommy Pier” (Pier 16 in South Street Seaport).
Tommy Pier will take stage of real-life carnival to serve as a backdrop for the nautical fall collection. His the carnival attractions has cotton candy, games and, of course, a 40-foot Ferris wheel included include supermodel Gigi Hadid.
Hilfiger’s Tommy & Gigi fall 2016 capsule collection, which he created in collaboration with the 21-year-old supe, will be on display for the more than 2,000 guests and half of which will be consumers, and showing on lifesteam.
Hilfiger has always emphasized the consumer aspect of his shows, last season created a special “Instapit” for his NYFW presentation in February, which gave social media stars prime Instagram access to the runway. From football fields to mini beaches, Hilfiger has always gone the extra-mile to stage a buzz-worthy catwalk, too.
With superstars like Kanye West and Rihanna hosting consumer-facing fashion-extravaganzas at fashion week, it was only a matter of time before more conventional brands like Tommy Hilfiger tested the waters with over-the-top spectacles of their own. It’s a smart move, too, as several studies show that millennials and Gen Z — which make up a significant portion of Gigi Hadid’s social following that will surely be closely monitoring the Tommy x Gigi event — value experiences over goods.
